It’s not shameful, it’s savvy: The shoppers redefining how to save money on groceries

Rich Henderson and his wife, Rachel Negro-Henderson, grocery shop for their family at the Aldi in Bellmawr, N.J.

Many facing economic pressures and frustrations have begun shopping at budget grocery stores and warehouse clubs in lieu of traditional supermarkets, with priorities shifting in pursuit of good deals.

(Image credit: Rachel Wisniewski for NPR)

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